The ResellGuide.

Message the supplier

These suppliers are private. You won't find them by searching, and they only deal with people who come referred. Telling them who sent you is what gets you reseller pricing instead of being treated like a random customer.

Check the card first. Most suppliers have their catalog linked right there — tap it and you're straight into their full range, nothing to ask for. Have a look and work out what you want before you message anyone.

Then message the WhatsApp number on their card to get pricing and place the order. For the few suppliers with no catalog linked, this is also how you ask for it:

Some suppliers want it worded slightly differently, and that's written on their card in your list. Use their exact wording.

Most reply within a day. Give it 24 hours before you chase.

Use the portfolio

The portfolio is their full catalog, sorted into folders by product — either linked on their card or sent over when you message. It isn't a shop. There's no checkout and usually no prices on the photos. It's a menu.

How to actually order from it

1. Browse the folders and find what you want.
2. Screenshot the exact items. Don't describe them in words — photos remove every misunderstanding.
3. Send the screenshots with your quantities in one message.
4. Ask for the price on those specific items, and whether they have a minimum.

Sending one clear message with screenshots and quantities gets you a quote same day. Sending five vague ones gets you ignored.

What to expect

Shipping

2–5 days if the supplier has a US warehouse. 7–15 days if it's coming from overseas. Both are on the supplier's card in your vendor list — check before you order, not after, because it decides what you can promise a buyer.

Minimums

Some have none, some want a few units. Ask up front. It's a normal question and nobody is offended by it.

Paying

Most suppliers run payments through Alibaba, which is a secure processor and completely normal — that's the one you'll see most. Some use others.

What to order first

What sells moves around, so this is the one thing you check fresh every time rather than learning once. It takes about two minutes and it's the difference between stock that moves and stock that sits.

How to check before you commit

1. Search the product on eBay and filter to Sold Items — if nothing has sold in the last month, that's your answer.
2. Count how many sold, not how many are listed. Twenty sold beats two hundred sitting.
3. Work out your margin on the real landed cost, not the unit price. Shipping is charged per parcel, so divide it across the whole order.

Two ways to start

Small. A handful of units. Less cash tied up while you get your first listings live and your first review in.

Bulk. Quality is already handled, so you're not gambling. Bigger orders get better unit pricing and split the shipping across more units — your landed cost drops and you make more on every sale.

Either works. Just don't put forty units into something you haven't checked sells.

Get on every platform

eBay, Facebook Marketplace, OfferUp, Mercari, Depop. Make an account on all five. It costs nothing but the time to sign up, and you'll want them all live before your first order arrives.

What you're really building is an aged account. New accounts sell slowly no matter how good the product is. The platforms rank on history and buyers trust history. If you've got an old account sitting there from years ago, use that one. A few years of history beats a brand new account every time.

Know your limits

This is what ends most people in their first month, and nobody warns them about it.

New accounts are capped

A new eBay account is limited to roughly 10 items and $500 a month — and you hit whichever ceiling comes first. Active listings and sold listings both count toward it.

A note on electronics

Electronics get taken down slightly more often than other categories. It happens to plenty of people and it's not a reason to avoid them — just go in knowing it.

Facebook Marketplace goes on everything

Whatever you're selling, list it there. No fees, no selling limits, local buyers, nothing to ship. It's not in the table below — assume it's always on.

Where else to put it

Local platforms have no selling limits at all, which is why that's where electronics volume actually moves.

The photo is 99% of it

People scroll past a bad photo without reading a word. Your listing sits next to twenty identical ones, and the photo is the only thing deciding which one gets tapped.

• Real light. Near a window, not under a ceiling bulb. Free, and it beats any equipment.
• Clean, plain background. Nothing in frame that isn't the product.
• Fill the frame. Shot from far away reads as low value.
• Several angles, plus one in hand so buyers can see the size.

Take the setup, shoot your own

Find a listing that already sold and copy how it was shot — the angle, the lighting, the background, the framing. That setup is proven. There's no reason to invent your own.

Price off sold listings

What someone is asking tells you nothing — plenty of those never sell. What something actually sold for is the only real number there is.

Same search you did in Step 1 — your product on eBay, filtered to Sold Items. That time you were checking whether it sells. This time you're reading the price.

1. Look at the range and work out where yours sits.
2. Set your price at what you want to get.
3. Open the best sold listing at that price and copy its formula — title structure, what the description covers, how it's shot.

And take offers. A $45 offer on a $60 item is still $45, and you've got more stock to move.

Be straight with the buyer

Describe what you're selling accurately and answer questions straight, including the awkward ones. You don't need to oversell it — the product holds up on its own.

A buyer who feels lied to leaves bad feedback, opens a case you'll lose, and that's the account history from Step 2 gone. It's not worth it over one sale.

List it everywhere at once

Not one platform at a time. The same item live on all of them, at the same time. Resellers who cross-list consistently see 40–60% more sales out of inventory they already own.

The usual warning is overselling — the same item sells in two places, you cancel one, your metrics take the hit.

That's a thrift flipper's problem. It isn't yours.

They own one of each thing. You buy from a supplier in quantity. If you've got thirty pairs and two sell at the same moment on different platforms, that's not a conflict — that's two sales.

One listing per unit on eBay and Mercari — don't post a quantity of thirty. Individual posts on Facebook and OfferUp, which are local and don't really work on quantity anyway.

Refresh on a schedule

Most of the views a local listing ever gets arrive in the first 48 hours, and visibility drops off hard after the first week. That decay is the reason to refresh — but there's a wrong way to do it.

Get in front of more people

Boosting

Worth it — but set your own rate. Around 4% gets you promoted placement. The suggested 10–14% eats the margin you just worked for. And skip free shipping while you're building. You're paying for it either way, you just don't see it come out.

Try auctions

For anything where you're unsure of the market, an auction finds the real price for you instead of you guessing. Good for testing a new product before you commit to a fixed price on thirty of them.

Depop is for clothing

The audience is there and it converts, but fees are higher — price up front to absorb them. Don't put electronics on Depop, nobody's looking for them there.

Facebook groups

Post into 20–30 local buy/sell groups, not just your own Marketplace feed. Free reach, no fees on the sale, and most local buyers are looking in the groups rather than the main feed.

Packaging is part of the product

An item that turns up complete, clean and properly packed gets you the five-star review from Step 2. The same item in a battered mailer gets you a complaint.

• Buy labels online — through the platform or Pirate Ship. Far cheaper than the counter.
• Always add tracking. It's your only defense against "it never arrived", and that claim will come.
• Weigh it properly. Guessing overcharges you on every single parcel.
• Pack it complete and pack it tight. Everything that should be in the box, in the box.
• Ship fast. The most common thing buyers mention in good feedback.

And don't get scammed

Meeting up: daytime, public place, somewhere with cameras. If they push for late night or their own address, let the sale go. It isn't worth it.

You've got everything you need to run your first order. Go and do it — that's what this was for.

What you'll want after that is more suppliers, and someone to ask when something goes sideways.

What changes

• 30+ suppliers instead of one list. One clothing supplier alone is 50+ brands, 8,000+ products.
• A second income stream — sell access to the network alongside the product. Nothing to ship, no cash tied up.
• The playbook — pricing, viral hooks, and building an audience that buys.
• Me, directly. Ask in founder-access and get a real answer.

Most people doing this are doing it on their own.

Nobody around them gets it. Inside it's a room running the same thing, and I'm in there every day.

$39.99/mo, cancel anytime, 72 hours to decide. The done-for-you builds are separate.